Monthly Archives: February 2016

The Technologies And Systems Utilized In Marketing

Today, almost all the functions of marketing are conducted with the assistance of many technologies and information systems. These have helped to heighten the efficiency in the operation of marketing activities as well as introduce completely new avenues in marketing. Here are a few of the significant technologies and systems used in each function of marketing. Overall Marketing Function There are Marketing Information Systems (MKIS) that provide managers with relevant information (such as market research information) and thus help managers