Today, almost all the functions of marketing are conducted with the assistance of many technologies and information systems. These have helped to heighten the efficiency in the operation of marketing activities as well as introduce completely new avenues in marketing.
Here are a few of the significant technologies and systems used in each function of marketing.
Overall Marketing Function
There are Marketing Information Systems (MKIS) that provide managers with relevant information (such as market research information) and thus help managers to make decisions regarding all aspects of the marketing function. You can visit the site using this link http://www.chillcreativeco.com/en/ for more of great brand agaency.
A widely used technology in product design is Computer Aided Design (CAD), which is the use of computers and graphics software to design product prototypes. CAD allows the user to create precise two-dimensional or three-dimensional models of the product.
In the creation of television advertisements, the business would make use of software such as video editing software. Animation design software is also used to create animated advertisements that are exciting and visually appealing.
The internet has opened up a new avenue for businesses to promote their products and services. Businesses can either buy advertising space on websites or they can use email for direct marketing. In this regard, there are systems that help a business to send, track and manage its email direct marketing campaigns.
Organizations also have to create attractive and user-friendly websites for customers. In order to increase their rankings on Google, organizations make use of search engine optimization tools, in hopes of increasing traffic to their websites.
Automated warehousing is an example of technology utilized in the process of storing and distributing an organization’s products. There also exist systems for tracking the distribution of products across various sales points.
In terms of customer service, the most prominent and useful system would be the Customer Relationship Management (CRM) system. This system allows an organization to gather and analyse customer data to provide the organization with information on customers such as customer profitability and customer buying behaviour. These systems therefore help a business to identify and retain profitable customers.
CRM systems may also come with modules for sales force and customer service. The customer service module exists to help increase the efficiency of customer support staff in customer call centres and help desks.
The main technologies and systems used in sales management include sales order processing systems and sales force systems.
A sales order processing system, as the name suggests, is a system that records all the sales transactions of an organization. Whereas, sales force systems help the sales force by providing them with information on potential sales leads, product details, product configuration capabilities and much more. These systems help increase the efficiency of the sales force and may come as a module in customer relationship management systems.